How could it be that in this land of plenty, there are more than plenty of children (over 16 million) suffering from hunger? From the mountains, to the prairies, to the oceans … one in five children in our own backyard is trying to sleep on an empty stomach. They’re also falling behind in school, unable to concentrate, hungry at that very moment, while also wondering where — and when — they may have a decent meal.
You may know one of these children, or worse, you may know them, and yet be unaware of their desperation because – like adults – children too have pride and shrink from the stigma of poverty. This is sad, and shameful for our society. Really? Who would not give to a hungry seven year old? Potentially, our congress, but that’s another story.
For over a year now, Bcauz has had the great, good fortune to join in the movement to end childhood hunger in America. Yes, we’ve advocated; yes, we’ve donated, but our most meaningful efforts have been realized through our cause-related work on behalf of the Arby’s Foundation, the charitable arm of the Arby’s brand. With passionate and dedicated leadership, the Arby’s Foundation created a task force and engaged Bcauz Marketing to help them reinvent the 25 year old foundation with a goal to better align the foundation’s work with the Arby’s brand voice, and to create a new mission, which would resonate with all stakeholders in a meaningful and readily understood way – from the corporate office, to the brand customers, suppliers and franchisees. More than anything, the foundation was determined to have significant impact on a pressing problem.
This blog is not the case study … it is a celebration of commitment from the Arby’s Foundation and the partner that Bcauz brought to the table: Share Our Strength’s No Kid Hungry Campaign, who intends to end childhood hunger in America by 2015. It is a celebration of belief and hope in the No Kid Hungry mission, and the beginning of the Arby’s Foundation partnership with a $1 million pledge in 4th quarter 2011 ($1 dollar can help connect a child to 10 healthy meals). Can you say TEN MILLION MEALS? And this is just the beginning — of the end.
Take the No Kid Hungry Pledge – no money required, just a chance to join a movement of people who believe that no child in America should go hungry.