Bonding causes and brands to relevant consumers and constituents via brand power for good that is:
- Organic
- Celebrated
- Authentic
- Mutually Profitable for the Brand and the Cause
Due Good: Is it time for your brand? Some brands, companies and people consider cause support to be just paying their dues. Others recognize the marketing power and pay-off in a strategic cause relationship and value the double bottom line of profit and positive social impact. An authentic cause partnership can help to shape (or re-shape) a brand personality, heighten brand awareness, provide valuable social media engagement, drive sales and build long term brand loyalty.
Bcauz Marketing Brand Services:
- Identify values and mission aligned causes that will resonate with your consumers, media, employees, shareholders and other stakeholders;
- Ideation and concept development of cause branding programs and – or- cause promotions to maximize brand loyalty, customer acquisition, sales and cause donations that are organic to your brand, and are true to your brand DNA;
- Negotiate and interface with the cause for a seamless, successful, and transparent program;
- Integrate your cause-partnership in appropriate brand messaging across all relevant marketing disciplines.
- Track results and communicate outcomes to stakeholders and consumer supporters.
- Foundation & Brand Alignment Audit: Does your foundation really have the right foundation to be a meaningful asset to your brand and overall business objectives?
Receive Good: Is your non-profit Poised to Receive ℠? With traditional corporate philanthropy declining, cause-related marketing and the associated contributions to your non-profit may be more meaningful than ever. Is your cause ready to accept (or learn) the principles and best practices of cause-related partnerships? Do you have the leadership and staff resources to make it almost effortless for a brand to lend their voice and power and give their money to you? Are you competing for these dollars?
Bcauz Marketing non-profit services:
- Opportunity Audits℠. What brands should be your partners? What possible contribution sources are you missing without a dedicated cause-related partnership effort?
- Ideation, concept and proposal development. The big idea. We’ll help you identify, develop, and market partner programs to targeted prospects.
- Leadership and resource development, training and infrastructure that will make it easy for partners to say yes to your cause marketing concepts.
- Non-profit consulting rates apply.
