Bcauz Marketing was engaged to help reinvent the Arby's Foundation to better align with and reflect the Arby’s brand personality. They were passionate, professional and systematic as they performed deep due diligence in every respect in order to recommend an appropriate and achievable new mission. With finesse and creativity, they thoughtfully guided the foundation’s taskforce in the creation of viable philanthropic and marketing goals to inform the selection of an appropriate cause-related partner for the future.
Bcauz identified, vetted and negotiated with prospective partners on the foundation’s behalf and made an inspired proposal that met our goals and received unanimous support ...
In its initial rollout in the last few weeks (the Be Arts Ready Campaign) we have already gotten strong positive response, including when presented at the NEA. Also, with your suggestion, we have targeted arts stakeholders in the campaign. They immediately see the value of encouraging their constituents/grantees to “Be Arts Ready. You have consistently sought out external resources to bring to this effort that we would not have had contact with otherwise.
They were aware of how much pro-bono work we do in our region and knew that Bcauz Marketing could help us make it more meaningful to the communities we serve and more meaningful to our marketing effort. They helped us realize that our good intentions and good works needed to be formalized and focused. The result is CareShare – our community outreach program and Lima Dental Kids Club. Great advice and great guidance.
Bcauz Marketing recognized the natural synergy between entrepreneurial commercial business loans in the U.S. and micro-loans in the developing world when she aligned us with kiva.org. Our customers, prospects, competitors and employees have definitely taken notice and applauded our efforts.
Terri Evans serves as an advisor on PADV media and community outreach efforts. Her contributions to PADV have resulted in stronger relations with reporters and editors and increased media coverage. She also provides professional mentoring that has enhanced and strengthened my knowledge and skills in pubic relations.
Bcauz Marketing’s smart, creative approach has assisted Samaritan House in our efforts to be intentional about our marketing presence and messaging. Terri Evans delicately led us in unifying our messages to better showcase our programming and increase our brand recognition.
